Hey Team
I’m Luke – In my life I have been many things, an elite athlete, Ivy League grad, filmmaker, MBA Grad, and trouble maker. Basically, I am a big old nerd. I am interested in how things work and ways to look at the world to make your life more rewarding and interesting.
On here I am trying to make the complicated simple by applying frameworks from strategy, leadership, performance, and storytelling that you can use in your business, your work, or your day to day life.
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When Everyone Zigs, Zag: The Power of Unconventional Thinking
We often underestimate the power of rethinking our assumptions.
When facing a resource disadvantage, playing by the same rules is…
Keep readingThe Shaping of Santa: How a Marketing Campaign Redefined Christmas
Traditions: We often assume they’re rooted in ancient wisdom. But sometimes, they’re the product of unintended consequences & clever campaigns.…
Keep readingOptimizing Performance: Lessons from Human Physiology for Organizational Success
The most demoralizing work is work that feels pointless.
Just like neglecting our health leads to physical decline, neglecting…
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Thinking Better – The Art of the Shortcut – By Marcus Du Sautoy
Du Sautoy delves into the past to show how some of the great minds of mathematics solved problems and how…
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Why We Swim by Bonnie Tsui
Quick Review We came from the water and in the water, there are many positive experiences we can still have.…
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This Is Marketing by Seth Godin
Quick Review Godin wants you to help people see that change is possible. He thinks marketing can unlock value in…
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Luke McMeeken-Ruscoe 